Senior marketing leadership, without the full-time hire.
Sprout serves as your part-time CMO, VP of Marketing, or Marketing Director, and brings the specialists to execute. Since 2002, more than 400 companies have grown this way.
Strategy and execution · Senior people only · Results visible in about 90 days
Companies Sprout has helped grow
Real results that move companies forward.
Two decades of launches, repositionings, and growth stages. Every engagement fed something back into how Sprout works today.
Across industries, business models, and company sizes.
Each launch sent back a result. That is where the sequencing comes from.
Added to client top lines. Measured in revenue, not impressions.
Since 2002, through every kind of market.
Two ways in. Both start with your customer.
Start with a fixed-scope strategy you can run with your own team, or bring Sprout onto your leadership team for the long run.
Foundation + Plan
The research, positioning, and prioritized plan that tells you where your next customers come from, what they cost to reach, and which effort to run first.
- Customer research and personas
- Positioning and messaging
- A prioritized growth plan your team can run
- No retainer, no ongoing commitment
Fractional CMO
Sprout serves as your CMO, VP of Marketing, or Marketing Director, working alongside your CEO and leadership team and directing the specialists who do the work.
- Strategy, brand and go-to-market leadership
- Directs all execution through vetted specialists
- Reports to the CEO, works with sales, finance and operations
- Right-sized to your stage, and you can scale up or down
Marketing done right, in three stages.
Most companies treat marketing as something to deal with later, and it is the first thing they cut when pressure rises. The companies that grow do the opposite. They use marketing with intention, built in the right order.
It starts with research: who your best customers are, what they care about, and why they would choose you. From it we build the brand strategy and messaging, so everything downstream reaches the right people with the right words.
- Research that identifies the right audience
- Positioning and messaging crafted to resonate with them
- A strategy every campaign, page and pitch builds on
Email, web forms, chat, phone, social messages. Every way a customer can reach you is captured and routed to the right person, who responds quickly and accurately. No lead is lost.
- Every inbound channel captured in one place
- Each inquiry routed to the right person
- Fast, accurate responses, every time
All the ways we reach your customers. The foundation research decides which channels to use, what to say in each, and where to spend first, so outreach is built on evidence instead of habit.
- Channels chosen from the foundation research
- Messaging tailored to each channel and audience
- Measured, then shifted toward what performs
Work we are proud of.
Control4
Launched in 2004, public by 2011.
Smart home technology
3 → 9Locations in 18 months
Hatfield Medical Group
From three locations to nine in 18 months, then a national merger.
Healthcare
ArbiterSports
More than a decade as VP of Marketing, through record growth and acquisitions.
Sports technology
~100Brands managed across 4 states
Choice Healthcare
Nearly 100 brands, run as one marketing machine across four states.
Pediatric dental & orthodontics
What our clients say.
Sprout helped our company grow from $60M in revenue to $250M in three years. Their marketing expertise was apparent from day one. They instinctively knew what to focus on and when and how to execute it. I would trust them in any business that is setting high growth objectives. We continue to use their methodologies every day at our company.
As one of the nation’s leaders in community association law, we are very conscious of our brand and image. Sprout helped us update our brand and web experience and create something that the entire firm is truly proud of. They continue to serve as our VP of Marketing, always ensuring that we put our best foot forward.
Sprout understands our business, our audience, and how to make us a known commodity in our industry. We’ve been at this a long time, and Sprout has been a trusted partner for years. We value the work they do at all levels of our business.Read the case study
We’re a 100-year old company filled with seasoned design and construction engineers. Sprout runs our entire marketing show. Thanks to them, we’re experiencing record sales, larger client projects, and additional business in new US markets.Read the case study
I hired Sprout two years before we unveiled our company, Control4, and 30 new products in the home automation market. Bruce helped us with everything from company branding to product naming, design, and packaging, to our official launch at a major industry tradeshow. Sprout got us on the right track early on, when it mattered, which helped us propel ourselves toward a successful IPO in the future.Read the case study
Antelope Canyon is sacred to my people. We have lived on this land for generations. Sprout cares for our canyon and has helped us to convey its power to people around the world. Our canyon is now one of the most photographed places on earth, thanks to Sprout.Read the case study
Sprout really understands how to help a small company get noticed in a big way. Since we signed on with Sprout, our small privately held company has gone through two significant acquisitions. We are now part of a large publicly held technology company.
We worked with Sprout to launch Vamos Health, a medical clinic targeting the underserved population in Salt Lake City. Sprout helped us create the brand foundation including the logo, messaging, and visual voice. We then launched the company with help from their team and got patients coming in the door. Building on the strength of that foundation, we have expanded in Utah and opened a clinic in Phoenix.
I couldn’t find the right CMO for Provo Craft, but I had a huge revenue goal to hit. I met Bruce, hired him and his team on the spot, and they started the next day. In the subsequent months that followed, he and his team helped us make Cricut the most successful product we’ve ever launched from the company. The team knew just what to do and how to lead us through the marketing process to success.
We worked with Sprout to launch our clinic and roll out 15 locations across Texas and Arizona. They handled everything from our naming, messaging and logo to the media blitz we did on TV, radio and billboards. We credit our success to Sprout’s leadership in the early genesis and growth stage of the company.
Becoming the leading perinatology clinics in Arizona started with a legendary leader in creating positive outcomes for women with high-risk pregnancies, a skilled business veteran and business model that helped fuel success, and the marketing expertise of Bruce and the Sprout Marketing team. From inception to launch to scale, Sprout guided our marketing every step of the way. I have trusted Bruce and his team on 4 other businesses. They know their stuff!
The Sproutians you will work with.
Bruce Law
President and Founder
With a 40-year marketing career starting on Madison Avenue, Bruce has become a leading expert in brand building and sales for companies from startups to established firms. He has directed marketing for well-known brands like Intel and Lever Brothers, as well as mid-sized companies like Little Giant.
In 2002, Bruce launched Sprout Marketing to help multiple companies at once. Since then, Sprout has supported over 400 companies, launched more than 1200 products, and generated $1 billion in additional revenue. Its model of part-time chief marketing officers with full-stack marketing execution has become essential for investors and innovative businesses.
Bruce is a sought-after speaker at conferences and is frequently quoted in business publications. He started his career at Ogilvy Advertising in New York and is an enthusiastic adventure traveler. He currently serves as Executive Director of the International Society, connecting professionals worldwide.
Spencer Grider
EVP and Fractional CMO
Spencer is an entrepreneurial growth leader with a deep foundation in product and UX design and a career built at the intersection of empathy, strategy, and execution. Having served as a UX designer, founder, CMO, and CEO, he brings a rare blend of customer insight and operational leadership, including scaling one venture from zero to $2 million per month in under two years.
At the core of his work is a relentless focus on the customer experience. Spencer believes the most powerful growth strategies begin with understanding how customers think, feel, and decide. Whether shaping product direction, refining positioning, or building marketing systems, he thrives anywhere a company interacts with its customers, ensuring those moments are intentional, aligned, and deeply human.
Todd Christensen
EVP and Fractional CMO
Todd has extensive experience in strategic marketing, brand development, and M&A across financial services, public policy, and government affairs. As CMO of CapEd Credit Union for eleven years, he helped guide it from $500 million to $1.5 billion in assets and from fifty thousand to more than one hundred twenty-five thousand members.
He led high-visibility partnerships including the CapEd Downtown Boise Y, the Children’s Museum initiatives, and the CapEd CWI Student Success Center. Earlier, Todd served as President and CEO of three business and economic development associations. He is a Director of the College of Western Idaho’s Foundation and of the Friends of Idaho Public Television, and chairs the Meridian Chamber Economic Development Committee.
Jon Rucker
Fractional CMO
Jon is a marketing strategist with more than 12 years of experience growing businesses, from locally owned companies finding their footing to nationally recognized brands defending market share. His expertise spans integrated media strategy, brand development, audience targeting, and omni-channel execution.
Before Sprout, Jon was Vice President at Max Connect Digital, led the online presence for retail and hospitality businesses under North American Capital Group and Darsons Group, and guided over a million dollars in annual marketing investment at CBS, part of the Sinclair Broadcast Group. He holds a BBA in Marketing and Business Management from Boise State University.
Alex Koritz
Public Affairs & Media Relations
Over the past 20 years, Alex has led communications strategy for organizations including Google, the United Nations, Qualtrics, F5, and JetBlue, as well as a range of high-growth technology and wellness companies.
His career includes agency leadership experience as well as temporary in-house roles during pivotal growth phases, including communication leadership from acquisition through integration at Shape Security (acquired by F5) and communication leadership for the rapid expansion at Echo Water. His work sits at the intersection of brand, reputation, and business outcomes—helping companies navigate product launches, acquisitions, IPOs, and market-defining shifts.
Nate Hartman
Marketing Manager
With nearly a decade of experience in digital marketing, client strategy, leadership, and business development, Nate brings a results-driven, relationship-focused approach to account management. He has managed high-performing campaigns and significant ad budgets across paid media, branding, and revenue generation.
Nate is Head Basketball Coach at Eagle High School and enjoys time with his wife and two daughters.
Chloe Grace
Marketing Manager
A serial entrepreneur in her own right, Chloe has launched numerous companies and is adept at branding, positioning and creating social media buzz. Her eye for design and her skill with language—both English and Spanish—as well as her comfort behind the camera, make her a key asset on every team and for every client with whom she works. She joined the Sprout team in 2025 following full-time missionary service in Peru.
Interested in exploring how we could drive meaningful growth for your business?
Thirty minutes with a Sprout leader. We ask about your customers and what you have tried, and you leave with a clearer next step either way.