Marketing Boot Camp
This two-day intensive course is designed to turn your company into a marketing-driven organization and get you thinking like true marketers. Topics covered during the two-day session include:
- Defining your market and how to address that market
- Validating your products before you create them
- Understanding your Target Customer
- Creating your Marketing Strategy
- Messaging and Brand Strategies
- Creating buzz – building a bubble around your target customer
- Leveraging customers in marketing
- Measuring and Metrics of marketing
- Co-marketing with strategic partners and sales channels
- Lead Generation techniques
- The 360-degree Event
- Infrastructure marketing
- Branding dos and don’ts
- Getting the most out of each marketing vehicle
- Building a marketing team
- Legal rules to follow in marketing
