We’re Sproutians.

Bruce Law

President and Founder

With a 40-year marketing career starting on Madison Avenue, Bruce has become a leading expert in brand building and sales for various companies, from startups to established firms. He has directed marketing for well-known brands like Intel and Lever Brothers, as well as mid-sized companies like Little Giant.

In 2002, Bruce launched Sprout Marketing to help multiple companies at once. Since then, Sprout has supported over 350 companies, launched more than 1,000 products, and generated $1 billion in additional revenue. Their unique model of offering part-time chief marketing officers and full-stack marketing execution has become essential for investors and innovative businesses.

Bruce is a sought-after speaker at conferences and is frequently quoted in business publications. He started his career at Ogilvy Advertising in NYC and is an enthusiastic adventure traveler. He currently serves as Executive Director of the International Society, connecting professionals worldwide.

Spencer Grider

EVP and Fractional CMO

Spencer is an entrepreneurial growth leader with a deep foundation in product and UX design and a career built at the intersection of empathy, strategy, and execution. Having served as a UX designer, founder, CMO, and CEO, Spencer brings a rare blend of customer insight and operational leadership. He has led companies through rapid growth, including scaling one venture from zero to $2 million per month in under two years. At the core of his work is a relentless focus on the customer experience. Spencer believes that the most powerful growth strategies begin with understanding how customers think, feel, and decide. Whether shaping product direction, refining positioning, or building marketing systems, he thrives anywhere a company interacts with its customers, ensuring those moments are intentional, aligned, and deeply human. He is passionate about building strong teams, empowering people to do great work, and creating experiences that earn trust and drive lasting growth.

Todd Christensen

EVP and Fractional CMO

Todd has extensive experience in strategic marketing, brand development, and M&A across financial services, public policy, and government affairs. He most recently served as CMO of CapEd Credit Union, where he helped guide the organization through a decade of major growth. During his eleven-year tenure, CapEd expanded from $500 million to $1.5 billion in assets and from fifty thousand to more than one hundred twenty-five thousand members.

He led several high-visibility partnerships, including the CapEd Downtown Boise Y, the Children’s Museum initiatives, and the CapEd CWI Student Success Center. His leadership emphasized community engagement, long-term strategy, and collaborative brand building. Earlier in his career, Todd served as President and CEO of three respected business and economic development associations, strengthening regional programs and organizational performance.

Todd remains active in statewide business and community work. He serves as a Director of the College of Western Idaho’s Foundation, a Director on the Friends of Idaho Public Television, and Chairs the Meridian Chamber Economic Development Committee. His continued involvement reflects his dedication to supporting education, public media, and economic growth across Idaho.

Aaron Christensen

Chief Revenue Officer

Aaron Christensen is a results-driven Chief Revenue Officer with more than six years of experience in scaling companies through his strategic sales leadership and revenue optimization methodologies. With a background in consulting and hands-on experience guiding businesses from early growth stages to multi-million-dollar revenue, he focuses on building efficient sales systems, refining go-to-market strategies, and driving consistent, predictable deal flow. Aaron brings a practical, execution-focused approach to leadership by aligning teams, processes, and messaging to accelerate growth and maximize long-term business value.  

Olivia McFadden

Fractional Senior Marketing Manager

Olivia has supported more than forty-five clients across a wide range of industries, offering creative direction, strategic planning, social media guidance, and advertising expertise. Known for her inventive thinking and her ability to clearly define and solve complex challenges, she approaches every assignment with focus, energy, and a strong commitment to delivering meaningful results. Her work consistently reflects a balance of strategic insight and imaginative execution.

In each collaboration, Olivia brings a hands-on style that helps teams stay aligned while moving ideas from early concept to polished delivery. She is recognized for communicating effectively with both creative and technical partners, ensuring that campaigns are built with intention and clarity. Clients appreciate her steady leadership, her reliable follow-through, and her dedication to producing work that strengthens brands and accelerates growth.

Outside of her professional life, Olivia finds inspiration in the outdoors, often spending time at the beaches near her home. She enjoys staying active, exploring new places, and participating in community groups that support women, leadership, and local impact.