Marketing strategies built for growth.
Perhaps you know what product to create and have an idea of who will buy it. You just don’t know how to connect the two. That’s where Sprout comes in.
A fixed-scope strategy, or leadership that stays.
Foundation + Plan
The research, positioning, and prioritized plan that tells you where your next customers come from, what they cost to reach, and which effort to run first.
- Customer research and personas
- Positioning and messaging
- A prioritized growth plan your team can run
- No retainer, no ongoing commitment
Fractional CMO
Sprout serves as your CMO, VP of Marketing, or Marketing Director, working alongside your CEO and leadership team and directing the specialists who do the work.
- Strategy, brand and go-to-market leadership
- Directs all execution through vetted specialists
- Reports to the CEO, works with sales, finance and operations
- Right-sized to your stage, and you can scale up or down
Two weeks. $9,500. A strategy your team can run.
For companies that need direction before they need headcount. You get the research and the plan, then execute it with your own team, or with Sprout if you choose, after you have seen the work.
Your CMO, part-time. The doing, included.
Good CMOs are hard to find and expensive, and once hired they hire agencies to get things done, so you pay a salary and agency fees. With Sprout you hire part of a CMO, who works with independent specialists to deliver the tactics. You save on headcount and hard costs.
Leadership
Target audiences, branding, messaging, go-to-market strategy, and company and product launches.
Execution
Digital and offline advertising, SEO and paid search, social, email, websites, and tradeshows, directed by Sprout and delivered by vetted specialists.
Fit
Companies without an incumbent marketing leader, or whose sales and marketing leader has no time for the marketing half. Sprout reports to the CEO, GM, or COO.
Where Sprout is usually brought in.
Perhaps you know what product to create and have an idea of who will buy it. You just don’t know how to connect the two.
With a go-to-market strategy, you can see the proper route for scaling your marketing mountain, from creation to launch. The key is getting to revenue efficiently without wasting unnecessary cycles.
Talk about go-to-market strategyPeople may already know your product. You may even have satisfied customers using it exactly as intended. Yet revenue targets remain out of reach.
Sprout helps you increase market awareness, stand out at tradeshows, and generate stronger leads for sales teams. Focused, intentional marketing creates momentum and accelerates revenue growth. When done well, small efforts deliver real results.
Talk about sales acceleration“Don’t go to my website; let me explain what we do.” Talking about your product is easy. Writing it down, or teaching others to tell the story, is surprisingly hard.
Sprout creates messaging and positioning strategies that drive consistent, compelling marketing. A messaging strategy is the blueprint for how you speak and write to your audience, the source all communication flows from. It turns scattered ideas into a story your market instantly understands.
Talk about messagingSometimes you enter a market only to realize it no longer fits, or you see new opportunities but your current position holds you back.
Sprout helps redefine how the market sees you, with clarity and precision. We guide you into stronger, more profitable spaces, make sure your brand is understood, and then help you accelerate growth in a market that suits your ambitions.
Talk about company repositioningCustomers may know your product but not what your company stands for, just as you prepare to launch something new.
Sprout helps you define and communicate your brand so customers understand your mission and look forward to what comes next. A strong corporate brand builds loyalty and strengthens your market presence.
Talk about corporate brandingWhat changes when marketing is led well.
01A launch that gets noticed
Your company or product enters the market with clarity, confidence, and visibility, taken seriously from day one.
02Positioning that sets you apart
Messaging that clearly explains why you matter and why customers should choose you over competitors.
03Demand that converts
The right audience, and qualified leads more likely to become customers, not just clicks or impressions.
04Marketing that works together
Every channel tells the same story, building trust, credibility, and momentum across the market.
05Faster adoption and growth
Your product reaches the right customers sooner, driving adoption, market penetration, and sustained sales.
06Clear, measurable results
You know what is working and why, with performance insight that confirms the investment is paying off.
As one of the nation’s leaders in community association law, we are very conscious of our brand and image. Sprout helped us update our brand and web experience and create something that the entire firm is truly proud of. They continue to serve as our VP of Marketing, always ensuring that we put our best foot forward.
Common questions about working with Sprout.
What is a fractional CMO?
A senior marketing leader you hire part-time instead of full-time. Sprout serves as your CMO, VP of Marketing, or Marketing Director, works alongside your CEO and leadership team, and directs vetted specialists who do the execution, so you get leadership and the doing without a full-time salary plus agency fees.
What does Foundation + Plan include, and what does it cost?
Foundation + Plan is a fixed-scope, two-week engagement for $9,500. It includes customer research and personas, positioning and messaging, and a prioritized growth plan your team can run. There is no retainer and no ongoing commitment.
How is Sprout different from a marketing agency?
Agencies are built to grow big around big clients and usually need an internal marketing team to direct them. Sprout provides the marketing leadership itself and brings the specialists to execute, right-sized for growing companies, so strategy and execution stay connected to the business.
How soon will we see results?
Results should become apparent within about 90 days. If they are not, you can take a different approach. The choice is always yours.
What kinds of companies does Sprout work with?
Since 2002, Sprout has worked with more than 400 companies, from ambitious startups to established players, across technology, healthcare, consumer products, finance, education, and nonprofits. It is a strong fit for companies without an incumbent marketing leader.
Where is Sprout Marketing located?
Sprout has offices in Salt Lake City, Utah; Gilbert, Arizona; Boise, Idaho; and Nashville, Tennessee, and works with clients across the United States.
How do we get started?
Book a 30-minute meeting with a Sprout leader. We ask about your customers and what you have tried, and you leave with a clearer next step either way. If you want a strategy first, start with Foundation + Plan.
Interested in exploring how we could drive meaningful growth for your business?
Thirty minutes with a Sprout leader. We ask about your customers and what you have tried, and you leave with a clearer next step either way.